Led creative direction for Bare Anatomy, overseeing branding, packaging, and marketing strategy while managing a team of designers and collaborating with the product team to enhance the brand experience.
2 Visual Designers
1 Motion Designer
1 Content Writer
1 Content Startegist
1 Marketing Analyst
Product Team of 8-10
2019-2021
11 Months
Bare Anatomy is a personalized haircare brand that formulates custom hair and skin products based on individual profiles through an interactive quiz. As the Creative Director, I led the brand identity, packaging, and marketing strategy, ensuring a seamless and premium experience across all touchpoints.
Led performance marketing, email marketing, and promotional campaigns to drive brand awareness and customer engagement.
Directed and produced brand videos, campaign films, and product explainers, ensuring cohesive storytelling across marketing channels. Focused on aesthetics, engagement, and aligning visuals with the brand’s minimalist yet premium identity.
Designed minimalist yet elegant packaging and labels tailored for personalization.
Print & Digital Collaterals:
Designed brand inserts, stickers, coupons, posters, and print materials for a cohesive brand presence.
Challenges & Solutions
Maintaining Personalization at Scale
Solution: Developed dynamic label systems to adapt branding for varied formulations.
Balancing Minimalism with Information Clarity
Solution: Created sleek, clutter-free designs that conveyed key product details effectively.Driving Customer Engagement
Solution: Launched targeted email and performance marketing campaigns, boosting retention.