FOR PHOTOSHOP EXPRESS MOBILE APP
Led end-to-end product design, from research to UI/UX, ensuring usability, engineering feasibility, and brand alignment.
1 Product Manager
1 Front end developer
2 Back end Developers
1 Computer Scientist
Apr to July
2024
24%
Lift in tool throughput in week post-release, ranking among the top performing retouch tools.
of users applied the effect, impacting 4.36% of total app users.
Objective
Enhance the PsX Retouch workflow by seamlessly integrating blush functionality, empowering users to apply cheek makeup effectively for a complete face makeup experience.
Problem Statement
While Photoshop Express had a range of makeup retouch tools, it lacked a dedicated Blush feature, which is a crucial step in face makeup routines. Users needed a versatile blush tool that allowed them to-
Blush Style
Apply blush in different styles and shades suited for all skin tones.
Customisation
Customize the style, color, and opacity of the blush.
Application
Ensure realistic application across all face positions.
Authenticity
Access blush types and textures that align with real-world beauty trends.
Wins
Successfully collaborated with engineers to refine blush application accuracy, eliminating bugs related to application misalignment and opacity adjustments.
Designed an inclusive and functional UI, ensuring a seamless experience for all users, regardless of skin tone, face shape, or makeup style preferences.
Established a strong foundation for future blush styles, including metallic, gradient, shimmer, and rhinestone effects.
Challenges
Created a universal blush palette that works on all skin tones while maintaining color vibrancy and realism.
Ensuring precise application across various face angles, so that blush looks natural whether a user is facing forward, looking sideways, or tilting their head.
Developing blush shapes based on beauty trends while ensuring they fit realistic user needs.
Refining application techniques to prevent blush distortion or patchiness.
Scope of work
Blush Styles
Created varied blush shapes (classic, sculpted, round, Heart) to match different face structures.
Universal Color palette
Developed a universal blush palette based on diverse skin tones and trending shades from top beauty brands.
Leveraged Face Landmark Detection to identify cheek placement and Tattoo Tech for blush application with warping for accurate blending.
Market and
Competitive research
Conducted trend analysis using Mintel data and studied popular makeup brands to curate in-demand colors and styles.
Inclusivity and Design
Designed an intuitive, user-friendly UI that adheres to Adobe’s guidelines, making the tool accessible to all users.
Given the confidential nature of this project,
I can't share detailed information publicly.
For insights into design decisions, processes, and key contributions,
feel free to contact me.
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